This phase involves a study of your current site content, imagery, and other raw materials that you provide. This phase is not creative, but organizational. Its purpose is to organize site content according to usability best-practices and create a "blueprint" for the site information architecture. A wire-frame mockup will be presented for your approval before commencing the next phase.

This is where we identify your target audience and determine the personality, tone, and style of your site. We'll conduct research into your specific industry to discover (among other things) who are the market leaders, what is the visual language of your industry, and what separates you from your competitors. We'll rely on your input and suggestions during this research phase to form opinions about important "soft" factors like color, choice of imagery (ex: animate, abstract, iconic), and fonts.

Next, we invent. Having determined the information structure, linking structure, written content, and competitive information, we can begin to apply this information. During this phase, we'll present a nonfunctional "dummy" of your site's home page for your review. With your approval, we'll then build out the rest of the pages, elaborating on the themes we've established. As the site progresses, you'll be able to view developments and make comments by logging into our staging server.

Here we integrate the required functionality, test, refine, and check quality (unbroken links, ALT tags, meta tags, clean HTML, proper form validation, and other quality checks). Once the project passes internal approval, we prepare it for your final viewing, testing, and approval. Here you can direct final changes before launch. All that remains is to migrate your website from our staging server to your production server and you'll be live.

This is always an exciting moment. What was initially just an idea, and then a proposal, has now materialized into a tangible asset to your business. We perform a final quality check then continue to assist you by providing free technical, design, and logistical support for 60 days.