The Web hosting category is ruthless. How do you stand out in an industry dominated by a few players with huge marketing budgets? For MyriadNetwork, we did so by applying the laws of positioning. Most competitors emphasized the same value points: reliability, security, and pricing. Their sites were slick, somewhat futuristic, and presented a similar, "infomercial" communication style. Nothing unique here.
To position the company, we started with a new name. MyriadNetwork suggests a company that carefully filters confusing IT options, choosing those that make sense for each client. From there, we built branding guidelines, wrote copy, created a new visual Identity, designed and coded, and created a memorable hosting brand that was the antithesis of the typical overstuffed, over-hyped company.