Giant, glossy graphics don't sell products. Intrusive animations don't convey competence. Endlessly-scrolling pages make users leave. These things are anathema to gaining the trust of the Web visitor, much less convincing them to buy.
We toned down the hype of the original Eblocs website by replacing giant locks, stop signs, and other graphical clichés with the clean, modern look of a category leader. Who's ever seen such an anti-spamware site! And, with 40k unique visitors per day, their investors must be very happy.